A HubSpot alternative for businesses that answer the phone.
HubSpot is an outstanding CRM built for sales teams and RevOps functions. If your growth depends on inbound calls, local search and follow-up rather than a pipeline of enterprise deals, you are buying a lot of platform you will not use.
HubSpot Marketing Hub Professional is $890 a month billed annually, plus a mandatory $3,000 one-time onboarding fee, and it is priced by seats and marketing contacts. TheBigBot is $197 or $497 a month with unlimited contacts and users — and it answers your phone, which HubSpot does not do.
HubSpot is not worse. It is aimed somewhere else.
Let us be fair about what HubSpot is: the best-documented, best-integrated CRM in the market, with reporting that nothing in our category comes close to, an enormous app ecosystem, and a ceiling high enough to run a public company on. If you have a sales team, a RevOps function and a long considered-purchase cycle, buy HubSpot.
Now the numbers, from HubSpot’s own pricing page as of August 2026: Marketing Hub Professional is $890 a month billed annually, includes 3 seats and 2,000 marketing contacts, and carries a mandatory $3,000 one-time onboarding fee. Enterprise is $3,600 a month with a $7,000 onboarding fee. Extra seats and extra contacts are billed on top.
Two things in that structure matter for a local business. First, you pay more as your contact list grows — the pricing is tied to the size of your database, which is the exact thing you are trying to grow. Second, the onboarding fee is larger than most of our customers’ entire first year.
And the thing HubSpot does not do at all: it does not answer your phone. For a dental practice, a law firm or a mortgage broker, the missed call at 6:40pm is the lost revenue. No amount of attribution reporting recovers it.
HubSpot vs. TheBigBot.
Enterprise-grade CRM, versus a system built around the phone ringing.
| HubSpot | TheBigBot | |
|---|---|---|
| Published entry price | Marketing Hub Starter from $20 per seat per month billed annually | $197 per month, all seats included |
| The tier most buyers land on | Marketing Hub Professional at $890 per month annually, 3 seats, 2,000 marketing contacts | Authority Launch $197 or Authority Pro $497 per month |
| Mandatory onboarding fee | $3,000 one-time on Professional; $7,000 on Enterprise | $499 one-time setup |
| Priced by contacts | Yes — marketing contacts are metered and additional blocks cost extra | No — unlimited contacts and unlimited users on both plans |
| AI phone answering | Not part of the product | AI receptionist answering, qualifying and booking 24/7, included |
| SMS with A2P registration | Through integrations and add-ons you configure | Included, with the A2P 10DLC filing submitted for you |
| Website | Content Hub is a separate paid hub | Website up to 50 pages, built for you, included |
| Who builds it | You, or a HubSpot solutions partner engaged separately | We build and configure it before launch |
| Reporting depth | Best in class — custom objects, attribution, forecasting | Practical pipeline and campaign reporting; nothing close to HubSpot’s depth |
| Commitment | Professional and Enterprise plans are annual commitments | Month to month, no long-term contract |
Competitor details on this page were taken from each vendor’s own published pricing page and verified in August 2026. Vendors change pricing and packaging; check their current page before you decide, and tell us if anything here has gone stale — we will correct it. Sources: HubSpot Marketing Hub pricing.
What HubSpot is genuinely good at.
We are not going to pretend our reporting is HubSpot’s. It is not close.
Reporting and attribution
Custom objects, multi-touch attribution, forecasting — if you need to prove which channel produced revenue, HubSpot is in a different league
The ecosystem
Well over a thousand integrations and a partner network, so whatever else you run, something already connects to it
It scales past you
HubSpot will still be the right tool at 50 employees and at 500. Ours is built for the businesses we serve, not for that ceiling
Where TheBigBot works differently.
Different problem, so a different shape of product.
It answers the phone
The capability HubSpot has no equivalent for, and the one that decides revenue for a local business
Unlimited contacts
Your bill does not rise because your list grew — which is a strange thing to be penalised for
Built for you, not by you
No implementation project, no partner engagement, no $3,000 onboarding invoice
SMS that is actually compliant
A2P 10DLC submitted for you, so texting works on US carriers from launch
Website and content included
The site and, on Pro, weekly blog and social — not a separate hub with its own price
One published number
Plan, setup fee and usage rates all on the site, month to month
Be honest about what you need.
We would rather you pick the right tool than churn in month three.
You are running a sales organisation.
- You have a sales team with quotas, territories and a forecast to defend.
- Attribution reporting drives real budget decisions and has to be defensible.
- You have deep integrations into finance, product or support systems that already speak HubSpot.
- You need custom objects, or a data model more complex than contacts, pipelines and appointments.
You are running a business that books appointments.
- Most of your revenue starts with a phone call, a form or a Google search.
- You are paying for seats and contact tiers on features nobody on your team opens.
- Nobody has time to administer a CRM, let alone implement one.
- A $3,000 onboarding fee is more than your entire annual software budget.
What migrating off HubSpot involves.
Contacts, companies, deals and activity history export cleanly from HubSpot — that part is genuinely painless, and it is one of the things HubSpot does well by its customers.
Forms and tracking scripts have to be swapped on your website. If we are building your new site, this happens as part of the build rather than as a separate migration.
The honest warning: if you have built custom reports, custom objects or workflows your team depends on, do not switch. You will lose capability, and no discount makes that a good trade. We would rather tell you that now than have you discover it in month two.
Check your renewal date before you do anything. HubSpot Professional and Enterprise plans are annual commitments, and the timing of your notice period matters more than any migration detail.
How much does TheBigBot cost?
No quote call to find out what it costs. Both plans include all 20 platform features — the difference is how much content and social firepower we produce for you each month.
Authority Launch
Your website, AI receptionist, automations and campaigns built out and switched on.
- 1 complete website — up to 50 pages
- AEO, GEO and SEO ready
- Custom domain, DNS + SSL
- 1 AI Receptionist — 24/7 call answering
- AI website chat widget
- Review harvesting campaign
- A2P SMS submission filed for you
Authority Pro
Everything in Launch, plus a content and social engine publishing under your brand every week.
- 3 SEO blog posts / week (156/year)
- Targeted at what your buyers actually search
- 3 social posts / week, every channel
- Google Business, Facebook, Instagram, LinkedIn